Put lipstick on a pig…and you still have a pig. Throw a fresh coat of paint on a dilapidated house…and it’s still a dilapidated house. What about fresh creatives on a Google Ads account with a subpar setup? Yep, you guessed it. You’ll still have a subpar account and in turn, subpar ROAS (Return On... read more

Shopify, Magento, BigCommerce, OH MY! How to pick the Best eCommerce Platform Based On Your Situation There are a variety of golf clubs for a variety of situations. Using a Driver when you should have been using a Putter? An overshot and loss of bragging rights…  eCommerce is no different. What your business sells and... read more

50% of small businesses fail within 5 years.   It’s 2018, X Agency is 1 year in and every new client brought us closer to not being just another statistic. And every client lost? We step closer to the edge of relative obscurity.  I’m in the midst of a client pitch and ask, “What are your... read more