10 Digital Marketing Trends for eCommerce Businesses in 2021

Posted in Blog
The eCommerce industry is expanding every single day, which means there is an abundance of opportunities to make your mark on the eCommerce world. As the market continues to grow, eCommerce leaders are identifying trends that have the potential to transform the industry in a multitude of ways. From enhanced online shopping to advanced digital... read more
Read more

How to Optimize Your Product Detail Page to Be Found in Search

Posted in Blog
We know, the temptation to drop that manufacturer’s product description into your product feed and call it a day is real. However, creating useful, unique, optimized product pages is an asset to both your paid and organic digital marketing strategies.   Not only will shoppers find pertinent, and dare I say branded, information about your products... read more
Read more

Should You Implement Schema on Your eCommerce Website?

Posted in Blog
Short answer, yes. Long answer, read on.  Today we’re going to share the basic benefits of using product schema on your website, as well as the newly added opportunity implementing the markup lends you through Google shopping. Benefits of using schema for eCommerce: There are 4 main reasons to implement product schema on your ecomm... read more
Read more

Best Practices for An Email Welcome Series

Posted in Blog
What is An Email Welcome  Series? This is one of those lovely, the answer is in the question situations. An email welcome series as a drip campaign (a series of emails automatically sent over a certain period of time) that onboards (welcomes) users to your company.  It typically features three emails, is triggered by a... read more
Read more

Search Engine Optimization Basics

Posted in Blog
Today, we’re going to cover the basics:  — What is SEO — Why Is SEO Important — How To Start SEO What Is SEO? Search engine optimization—SEO—is a marketing discipline focused on growing visibility in organic, non-paid, search engine results. It is one of the main contributors to a successful search engine marketing strategy, which is one of... read more
Read more