Author : Grace Robinson

Lazy Loading: What It Is, Why It’s Important, And How To Make Sure Your Site Uses It

Your brand’s digital presence is more important than ever. One piece of having a solid digital presence is making sure your site captivates your users attention for as long as possible on desktop and mobile. How quickly your webpage loads has a direct impact on how long a user or customer stays on your website. […]

10 Digital Marketing Trends for eCommerce Businesses in 2021

The eCommerce industry is expanding every single day, which means there is an abundance of opportunities to make your mark on the eCommerce world. As the market continues to grow, eCommerce leaders are identifying trends that have the potential to transform the industry in a multitude of ways. From enhanced online shopping to advanced digital […]

How to Optimize Your Product Detail Page to Be Found in Search

We know, the temptation to drop that manufacturer’s product description into your product feed and call it a day is real. However, creating useful, unique, optimized product pages is an asset to both your paid and organic digital marketing strategies.   Not only will shoppers find pertinent, and dare I say branded, information about your products […]

Should You Implement Schema on Your eCommerce Website?

Short answer, yes. Long answer, read on.  Today we’re going to share the basic benefits of using product schema on your website, as well as the newly added opportunity implementing the markup lends you through Google shopping. Benefits of using schema for eCommerce: There are 4 main reasons to implement product schema on your ecomm […]

Search Engine Optimization Basics

Today, we’re going to cover the basics:  — What is SEO — Why Is SEO Important — How To Start SEO What Is SEO? Search engine optimization—SEO—is a marketing discipline focused on growing visibility in organic, non-paid, search engine results. It is one of the main contributors to a successful search engine marketing strategy, which is one of […]

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