eXpert Insights

50% of small businesses fail within 5 years.   It’s 2018, X Agency is 1 year in and every new client brought us closer to not being just another statistic. And every client lost? We step closer to the edge of relative obscurity.  I’m in the midst of a client pitch and ask, “What are your... read more

Emojis: a thing we never thought we needed and now we can’t live without ‘em. Well, that’s a little dramatic but you catch our drift. Emojis are EVERYWHERE: texting, email, candy, giant stuffed pillows, movies, and now a dedicated World Emoji Day! The reality is that emojis have transformed the way we communicate. Every day... read more

War. Doomsday. Apple vs. Facebook. The bout between the two tech giants has been going on for years with no end in sight. If you’re reading this, you already know what iOS 14.5 is – the people’s champion, the “little guy’s” liberator – the advertising killer. We live In a time where privacy is a... read more