EMAIL marketing
Grow lifetime value and retention
Maximize Lead Generation
Use email marketing to reach the right people at the right time with dedicated, strategic email campaigns. Communicate effectively with your audiences and increase revenue by creating personalized content, collecting feedback, and generating traffic to your website. Convert prospective customers, boost referrals, upsell to current customers, and re-engage with past customers through key email flows designed to align directly with your core business KPIs.
Managing EMAIL MARKETING
Account & Tracking Setup
Our X System for Email Marketing starts with onboarding to ensure a foundation for success:
-
Conduct audit of current email marketing program
-
Create connection to Meta for lead generation download
CAMPAIGN MANAGEMENT
Our X System for Email Marketing accommodates a comprehensive approach to campaign management:
-
Update and optimize current email flows (as needed)
-
Set up primary automated email flows (as needed) including Welcome Series, Browse Abandon/Abandon Cart, Post Purchase Thank You with Cross Sell)
-
Create promotion calendar aligning to client goals and core business KPIs
-
Establish a weekly email schedule with 3 email templates (new product announcements, restock alerts, etc.)
Technical Oversight and Recommendations
Our X System ensures that no detail is left unattended with ongoing technical oversight, results analysis and suggested Email campaign recommendations to improve performance:
-
Ongoing account management and testing of new flows (Birthday, Brand Ambassador, etc.)
-
A/B email creative testing as needed
-
Test SMS integration into communications strategy
-
Ongoing promo strategy and creative recommendations
The X Way Services include
Our X System for Email Marketing includes expertise at the trusted advisor level, and you’ll find that we're always willing to give you the timely support that's promised:
-
Dedicated team member support and cross functional expertise
-
Email strategy and key flow mapping
-
All campaign builds, scheduling, and deployment (3 emails per week)
-
Ongoing analysis & recommendations for creative and promo strategy
-
Ongoing/Weekly campaign reporting & recommendations for best practices/new initiatives
Ready to bring your business
to the next level?
If you are tired of lackluster results from your current digital marketing efforts, then let X Agency show you how to deliver measurable results that exceed expectations