Our Values are Straightforward
Act With Integrity
Stay Curious
Be Remarkable
Our Values are Straightforward
Act With Integrity
Stay Curious
Be Remarkable
The Back Story
X Agency was founded by Darwin Liu in 2017 after he spent over a decade cracking the digital marketing code. Darwin saw a clear need in the ever-evolving landscape to zig when others zagged in order to truly focus on clients’ bottom line and overall business objectives.
Rachel Anderson joined X Agency as COO in 2020, and X Agency has grown exponentially as she established a Nashville team and grew our client base.
XA is a team of experts, ready to solve your most complex business problems. From e-commerce to paid social to remarketing and more, we build the right team to respond to your specific needs. We don’t farm our clients out to interns or set-and-forget. With XA, you’ll have daily expert oversight on your account. Rest easier and earn more with X Agency.
ABOUT DARWIN
Darwin Liu is the founder and CEO of X Agency. He believes in the power of strategic digital marketing and always finding the best way to not only bring in new customers but retain those customers for his clients.
He cut his teeth as an entry-level account manager at a large agency and quickly rose through the ranks to become the fastest promoted at the agency. He managed digital strategy for the largest accounts which totaled over $50M in annual spending. Throughout this time, Darwin established himself as a though leader in the industry.
In June 2017, he made the tough yet obvious decision to launch X Agency. Darwin also founded AmericanBully.com.
ABOUT DARWIN
Darwin Liu is the founder and CEO of X Agency. He believes in the power of strategic digital marketing and always finding the best way to not only bring in new customers but retain those customers for his clients.
ABOUT RACHEL
Rachel Anderson joined as COO of X Agency in 2020. Since joining X Agency, Rachel has grown the company exponentially by establishing a team in Nashville, increasing the client base, and growing the company’s channel/service offerings.
ABOUT RACHEL
Before signing on at X Agency, Rachel spent nearly 15 years working her way from Creative Director to VP of eCommerce at ForYourParty.com. She helped grow the online startup 10x through innovative improvements to UX Design and Customer Service Processes, leveraging marketing channels and ongoing technical updates.
Rachel Anderson joined as COO of X Agency in 2020. Since joining X Agency, Rachel has grown the company exponentially by establishing a team in Nashville, increasing the client base, and growing the company’s channel/service offerings.