PAID SOCIAL
Stop-the-scroll advertising on META (Facebook & Instagram) and LinkedIn
Supercharge Your ROI with Precision-Targeted Paid Social Campaigns
Use Paid Social to leverage the power of Meta and LinkedIn advertising to provide your business with measurable results. You can track the number of clicks, impressions, and conversions generated by their ads. This can help your business to understand the effectiveness of advertising campaigns and make data-driven decisions to optimize advertising strategy throughout all stages of the funnel. Drive targeted demand through a variety of campaign types including prospecting, remarketing, dynamic product ads, and more.
Managing Paid Ads on Meta & LINKEDIN
Account & Tracking Setup
Our X System for Paid Social starts with onboarding to ensure a foundation for success:
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Meta Business Manager account creation or access
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Installation of Meta conversion pixel (if needed)
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Verification of Meta pixel placement and tracking
Campaign Management
Our X System for Paid Social accommodates a comprehensive approach to campaign management:
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Campaign strategy and full buildout of campaigns, including stage of the funnel (prospecting vs. remarketing), lifetime or daily budgets, audiences, and campaign goals (Conversion vs. Traffic)
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Audience creation including website-based, interest, CRM, and lookalike segments
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Ad creation, including A/B testing and launching dynamic creative
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Budget management, including optimizing and making adjustments daily for most efficient and effective performance
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Write and optimize ad copy and creative as needed
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Manage Facebook pixel and product catalog, building new product sets or collections as needed
Technical Oversight and Recommendations
Our X System ensures that no detail is left unattended with ongoing technical oversight, results analysis and suggested Paid Social recommendations to improve performance:
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Build out promotions based on client calendar and market dynamics
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Management of ongoing campaign performance, optimizing for most efficient usage of budget, audiences, and creative
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Provide creative best practices and feedback on creative performance, A/B testing, audience performance, and budget allocation
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Management and optimization of the product catalog within Commerce Manager
The X Way Services include
Our X System for Paid Social includes expertise at the trusted advisor level and we're always willing to give you the timely support that's promised:
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Dedicated team member support and cross functional expertise
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Campaign strategy and budget planning, including ad groups, ads, and keywords
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Campaign, audience, and ad creation
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Product catalog management and optimization
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Ongoing/weekly campaign management & optimization
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Regular performance monitoring, measurement, reporting and creative recommendations
Ready to bring your business
to the next level?
If you are tired of lackluster results from your current digital marketing efforts, then let X Agency show you how to deliver measurable results that exceed expectations