We use FB to drive immediate, cost efficient, and targeted results for your business
to increase overall, conversions, revenue, & leads.
We implement our essential campaigns – these campaigns act as a solid foundation to start your marketing from. These campaigns have been tested thoroughly (with time, experience, and ad spend) and these would be the core campaign based our marketing strategy off of.
Once our essential campaigns have been implemented. We let it run for 4-7 days before we make any changes, this gives reasonable time for FB to collect data and optimize from it. If a campaign drives poor performance then we will pause it and it can be revisited later.
First things first, we measure off of your main goal. Whether it’s CPA or ROAS, if a campaign does not help w/ your main goal then it will get paused. We will be excluding different aspects and settings of the campaign, ad sets, & ad level. Once we gather enough data, we can properly determine what to exclude and what is actually working before we put additional ad spend into a campaign.
Once we fix the leaks – we can pour more ad spend into a winning campaign and drive up the ROAS as much as we can. If we see a particular audience doing well in a certain campaign, then we can take that audience and build it into its own campaign for better efficiencies and more control of ad spend.
A campaign producing revenue doesn’t mean it is producing the best that your budget can provide. At X Agency, there are no tricks, gimmicks or fluff data—the only metrics we focus on are ROI and revenue. Our decisions are data driven and our reports are transparent. This means that we optimize your digital marketing campaigns with highly skilled attention to produce the most amount of revenue for the least amount of spend.
Until then, check out success stories from our amazing clients or browse the marketing services offered.