Overview
X Agency partnered with Avenue to overcome significant challenges in their Facebook advertising strategy following changes brought about by Apple’s iOS14.5 update. Despite these hurdles, X Agency’s strategic solutions resulted in impressive results, including 327.20% year-over-year (YoY) revenue growth and 1,503 leads generated.
Mission
The mission was clear: help Avenue navigate the new landscape of Facebook’s advertising attribution challenges while driving meaningful growth in revenue and lead generation. X Agency aimed to rebuild an effective advertising strategy that could thrive under these new conditions.
Challenge
Tackling Facebook’s Attribution Issues
After Apple’s iOS14.5 update, Facebook’s ability to track and attribute user behavior became much more limited. Avenue struggled to retarget customers effectively, which impacted their ability to generate revenue and maintain marketing momentum. X Agency faced the challenge of adapting to these limitations while keeping Avenue’s Facebook advertising efforts profitable.
XA Solution
Improved Targeting
To address Avenue’s challenges, X Agency implemented the following strategies:
- Broadening Prospecting Campaigns: X Agency restructured Avenue’s Facebook campaigns to target a broader audience of women aged 40 to 60. By casting a wider net, they reached potential customers who had not previously engaged with Avenue’s brand.
- Updated Customer Lists: Using updated customer data, X Agency prioritized high-spending customers and created lookalike audiences. These audiences shared key characteristics with Avenue’s most valuable customers, making them more likely to convert.
- Lead Generation Campaign: X Agency launched a multi-channel lead generation campaign to retarget Avenue’s audience through email and text. This approach ensured they reached customers who were harder to track on Facebook due to attribution issues.
Results
X Agency’s solutions delivered exceptional results. During the Memorial Day weekend in 2023, the campaign achieved the following outcomes:
- 1,503 Leads Generated: Showcasing the effectiveness of the multi-channel approach.
- $2.01 Cost per Lead: Demonstrating careful budget management and optimization.
- 327.20% YoY Revenue Growth: Compared to the same period the previous year, underscoring the impact of X Agency’s strategy.
Services We Provided
- Paid Meta Strategy & Execution: Comprehensive restructuring and optimization of Avenue’s Facebook advertising campaigns.
- Audience Research & Segmentation: Identifying key customer groups and creating effective targeting strategies.
- Multi-Channel Marketing: Implementing lead generation campaigns across email and text platforms.
- Performance Tracking & Reporting: Regular updates and detailed reports to ensure transparency and track success.
Conclusion
Through strategic problem-solving and innovative targeting, X Agency transformed Avenue’s Facebook advertising efforts into a resounding success. The remarkable YoY revenue growth and low cost per lead highlight the effectiveness of the collaboration. Avenue’s testimonial reflects their satisfaction with X Agency’s creativity, attention to detail, and results-driven approach.