Problem: Lack of Conversion Data and Understanding of Converting Products
Kathy Kuo Home faced challenges related to unstable conversions due to its diverse product set and the unique tastes and needs of each consumer. This diversity led to a limited amount of data to effectively scale products. The high-end inventory resulted in a high average order value and a lengthy purchase cycle of over 10 days, making it difficult to quickly assess the success of marketing efforts
X Agency Solution: Granular Targeting
X Agency collaborated with Kathy Kuo Home to set both short-term and long-term goals, aiming to balance immediate inefficiencies with sustainable growth. Recognizing that it takes data (and spending) to gather actionable insights, X Agency focused on identifying consumer needs and internal sales trends. This involved close cooperation with Kathy Kuo Home's product team to enhance marketing strategies despite the limited historical data and conversions
Results: Significant Growth in Conversions and Revenue
- Through granular targeting, X Agency achieved impressive results for Kathy Kuo Home:
- Conversions: Increased by 313.94%, demonstrating the effectiveness of targeted marketing strategies.
- Website Clicks: Rose by 223.11%, indicating a significant boost in online engagement.
- Revenue: Despite a decrease in Return on Ad Spend (ROAS), revenue surged by 343% year-over-year.
- Website Conversions: Achieved a 28.11% increase in year-over-year website conversions with minimal spending
