Darwin Liu, Chief Executive Officer

Darwin is not just the CEO—he’s the driving force behind our strategic vision, steering our digital marketing agency to new heights with his unique approach to Paid Search (SEM), Organic Search (SEO), and Affiliate Marketing. With over a decade of experience in performance-driven marketing, Darwin has mastered the art of leveraging data and insights to help businesses achieve sustainable growth across channels.

A true strategist at heart, Darwin combines his expertise in marketing with an unshakeable commitment to data. His team knows him for his relentless drive and knack for pushing boundaries, whether he’s optimizing campaign performance or brainstorming innovative marketing strategies to stay ahead of the competition. Darwin’s deep understanding of SEM, SEO, and affiliate partnerships has equipped X Agency with a well-rounded approach to digital marketing that covers every angle of a brand's online presence.

While Darwin might joke about "running marathons in his mind" and organizing his sock drawer by mood, he’s serious about making a difference for X Agency's clients. He’s the go-to for “dumb conversations”—as he puts it—but his strategic insights are anything but. Darwin’s leadership has helped X Agency become a trusted partner for brands looking to elevate their online presence and maximize ROI. For businesses ready to embrace effective digital marketing, Darwin is here to guide the way—whether it's through smart SEM strategies, in-depth SEO, or powerful affiliate partnerships.