Overview
Discount Filters, a leading provider of home filtration solutions, faced challenges with declining organic search traffic and sought to boost its online sales and visibility. X Agency partnered with Discount Filters to tackle these challenges head-on and delivered impressive results, including a 170% increase in conversions, 155% growth in topline revenue, and a 175% boost in overall clicks to the site.
This case study outlines how X Agency achieved these outcomes through innovative strategies and collaboration.
Mission
The mission was clear: capture increased demand, grow account performance, and enhance the profitability of Discount Filters' marketing efforts. X Agency focused on creating a balance between short-term gains and long-term sustainable growth, ensuring that every marketing dollar was well spent.
Challenge
Discount Filters was experiencing a significant and ongoing decline in organic search traffic. Organic traffic was down {X%} year-over-year and continued to decrease monthly. A thorough analysis revealed several technical opportunities that required attention. However, these fixes would take time to implement. The client needed quicker results for optimal profitability of marketing efforts.
X Agency Solution
X Agency developed a groundbreaking strategy that focused on both immediate wins and sustainable growth. The solution involved:
Establishing Goals
- Collaborated with the client to set short-term and long-term objectives.
- Balanced revenue generation and ROAS (Return on Ad Spend).
Data-Driven Insights
- Recognized the need to invest in data collection to refine campaigns.
- Maintained ongoing conversations with Discount Filters’ product team to understand internal sales, product seasonality, and margins.
Campaign Optimization
- Identified top-converting brands, product types, and segments.
- Broke out shopping campaigns for granular control, aligning with top-performing categories.
- Developed separate strategies for:
- Top-selling products
- Low-performing items
- Seasonal products
Product Title Enhancements
- Optimized product titles for top performers to stand out from competitors.
- Made titles descriptive yet short and concise, focusing on features, materials, and colors that consumers value.
Promotion Planning
- Scaled ads spend 7-10 days before major promotions to familiarize users with products.
- Balanced topline revenue growth with ROAS by scaling effective campaigns and reducing underperforming ones.
- Ensured scaling efforts considered product margins for better profitability.
Continuous Improvement
- Reviewed performance weekly and monthly.
- Adopted a rinse-and-repeat approach to fine-tune strategies and maintain momentum.
Results
The partnership between Discount Filters and X Agency delivered stellar results:
- Conversions increased by 170%.
- Topline revenue grew by 155%.
- Overall clicks to the site surged by 175%.
- Conversion rates on the site improved by 16% year-over-year.
These results underscore the power of a data-driven and collaborative approach to digital marketing.
Services We Provided
X Agency supported Discount Filters through a range of services:
- Paid Search Campaign Management: Created and optimized granular shopping campaigns.
- Product Title Optimization: Enhanced product visibility and consumer appeal.
- Promotion Planning: Scaled ad spend strategically for key promotional periods.
- Performance Analysis: Delivered weekly and monthly reviews to identify trends and opportunities.
Conclusion
X Agency’s partnership with Discount Filters demonstrates how strategic planning and innovative thinking can transform challenges into opportunities. By focusing on both immediate results and long-term growth, X Agency not only met but exceeded the client’s expectations.