Isle Case Study: X Agency Drives Remarkable Growth

Overview

ISLE, a leading provider of premium stand up paddleboards, partnered with X Agency to navigate a challenging but promising market environment. By implementing strategic digital marketing tactics, X Agency drove an additional 235% in conversions and a 162% increase in revenue from Google Shopping, all while improving ISLE's profit margins by 70%. Overall revenue from marketing efforts grew by an impressive 99% year-over-year (YoY).

Mission

ISLE wanted to maximize its sales potential during its busiest months of the year while maintaining a strong marketing presence. The goal was to stay ahead of competitors, remain top-of-mind for eager buyers, and capture additional market share—all while overcoming challenges posed by limited inventory.

Challenge

Increased Demand and Targeted Marketing Led to High Inventory Turnover
ISLE’s successful marketing campaigns improved conversion rates and doubled sales, which was fantastic news. However, this success came with a major challenge: managing inventory levels during their peak season. Heading into their busiest months, inventory was running low. To stay competitive and continue driving sales, ISLE needed a marketing strategy that balanced supply and demand while maintaining efficiency.

XA Solution

Feed Management & Product Communication
X Agency worked closely with ISLE to address inventory challenges head-on. This collaboration centered around constant communication and precise inventory management, ensuring marketing dollars were spent wisely. Here’s how the team tackled the challenge:

• Pre-Order Strategy: To keep sales flowing during low-inventory periods, ISLE began offering pre-orders. This allowed ads to continue driving demand and sales, even when products weren’t immediately available.
• Daily Inventory Monitoring: ISLE’s team tracked inventory levels daily, providing updates to X Agency. This ensured marketing efforts aligned with stock availability.
• Proactive Communication: Weekly check-ins between ISLE and X Agency kept both teams informed. By pinpointing best-selling board types and relaying this information to ISLE’s product team, the strategy remained agile and effective.
• Scalable Marketing Plans: X Agency developed projections based on inventory counts provided 2-3 months in advance. This allowed for precise scaling of campaigns depending on stock availability.

Through strategic collaboration and a clear pulse on inventory levels, X Agency ensured that ISLE maintained a strong marketing presence and prevented competitors from gaining ground during peak seasonal months.

Results

X Agency’s efforts yielded extraordinary results for ISLE:

• Increased Market Share: Impression share grew from 35% to over 50%, solidifying ISLE’s position as a market leader.
• Boosted Traffic: Click traffic increased by 50%, driving more potential customers to ISLE’s site.
• Sustained Growth: Overall revenue from marketing efforts grew by 99% YoY.

Services We Provided

X Agency’s tailored approach included the following services:

• Google Shopping Campaign Management: Strategic bid adjustments and optimization to drive high-quality traffic.
• Feed Management: Ensured accurate and optimized product feeds for better performance.
• Audience and Competitor Research: Pinpointed key opportunities to expand ISLE’s market share.
• Collaborative Communication: Worked closely with ISLE’s product and marketing teams to align goals and strategies.

Conclusion

Through innovative strategies, close collaboration, and effective execution, X Agency helped ISLE achieve remarkable growth and overcome inventory challenges. By maintaining a strong marketing presence and capturing additional market share, ISLE emerged as a leader in their industry during their busiest months.