High end home decor
& furniture
brand

Capture Increased demand and grow account

+ 1 %
Conversions
+ 1 %
TopLine Revenue
+ 1 %
Website Clicks
+ 1 %
YOY Website Conversion

Problem

Lack of Conversion Data and Understanding of Converting Products

The client has a diverse product set and each consumer has individual tastes and needs which leads to unstable conversions and limited amount of data to scale products. The high end inventory brings a high average order value and lengthy (10+ days) purchase cycle meaning marketing efforts can take weeks before determining true success.

search engine marketing iPhone graphic

X Agency Solution

Granular Targeting

X Agency worked with the client to establish both short and long term goals. Balancing short term inefficiencies with long term growth. It takes data (spend) to get data and pinpoint what is truly working. XA partnered with clients to identify consumer needs and internal sales, and sought to push that within their marketing. As historical data & conversions were limited, ongoing conversations with their product team was vital in our success in growing their campaigns.

Results

As a result of granular targeting to consumers, X Agency was able to increase conversions by 170% and raise website clicks by 175%. Despite ROAS being down, revenue increased by 155% year over year. At minimal spend the client saw their year over year website conversions increase by 16%.

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