Female Plus Clothing Brand

SEM Ad Optimization

+ 1 %
Revenue
+ 1 %
ROAS
- 40 %
Spend

Problem

Google Campaigns Lacking Results

Newer to the US market, the client’s Google Ad campaigns were not showing the desired incremental growth.

search engine marketing iPhone graphic

X Agency Solution

Google Ad Campaign Optimization

XA leveraged the valuable knowledge gained from testing the newest products available within Google Ads and was able to manipulate the products to produce amazing returns at scale. We understand that the digital landscape is constantly evolving, and those who are stuck in the old ways of doing things will ultimately fail. With a relentless focus on growing our knowledge-base, we were able to directly translate that into our client’s success.

Results

The client’s Google Ad campaigns achieved an 86% revenue increase with a 90% increase in ROAS year over year, all while decreasing spend by 2% year over year. 

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