The client is new to the US market and has low purchase intent and brand awareness. There is a need to build relationships with customers and potential customers, acquire email subscribers, and initiate a brand ambassador program.
X Agency utilized social media to create a month-long contest catered to the needs of the client. The campaign boosted the brand’s social presence and incentivized users to follow on social media platforms, share the brand, and join their email list. The contest calls for users to post, tag the brand, and encourage friends and family to vote for their submission. See media examples from the contest below:
As a result of the competition, direct traffic to the brand’s site surged by 63% and organic search increased by 25%. At minimal spend the client saw their social traffic increase x7, Instagram followers rise by 33%, and Facebook likes increase by 118%. By engaging directly with everyone who enters, we are able to increase intent to purchase and drive sales. From the submissions, X Agency is able to identify those who love the brand and set the stage for the upcoming brand ambassador program.
“The creative thinking, attention to detail, and follow up reporting [exceeded expectations]. Working with the team is like having an extended marketing department – people who are committed to creating an amazing result for the business.”
“I would have done it [the contest] sooner. It was a great success!”
~Kerry Cusack, Head of International, Johnny Bigg