SEARCH ENGINE MARKETING
Pay Per Click on Google and Bing
Meet Your Customers Right Where They Are
Use search engine marketing (SEM) to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Harness intent with Google and Bing’s massive reach to drive results quicker than SEO, maintaining full control of your campaigns at all times. Reach the right audiences and drive effective results through Search, Shopping, Demand Generation, and Youtube campaigns.
Managing Paid Ads on Google and Bing
Account & Tracking Setup
Our X System for SEM starts with a comprehensive onboarding protocol to ensure a foundation for success:
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Confirmation of all property components as needed (Google Places, Analytics, Business Profile, Merchant Center, etc.)
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Verification of Google Ads conversion tag and tracking in GA4
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Set Up Key Conversion Events for Campaign Optimization
CAMPAIGN MANAGEMENT
Our X System for SEM accommodates a comprehensive approach to campaign management:
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Ongoing optimization of campaigns and budget, constantly aligning with client’s core KPIs (including, but not limited to ROAS, dynamic search targets, audiences, ads, etc.)
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Ongoing keyword research and review of search terms reports for continued inclusion in campaigns
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Integrate with product feed partner to optimize shopping feed, maintain visibility, and schedule promos as needed
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Ongoing bid adjustments for devices, time of day, day of week, etc.
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Provide landing page conversion rate recommendations
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A/B test ad copy as needed
Technical Oversight and Recommendations
Our X System ensures that no detail is left unattended with ongoing technical oversight, results analysis and suggested SEM recommendations to improve performance:
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Ongoing optimization of campaigns and budget, constantly aligning with client’s core KPIs (including, but not limited to ROAS, dynamic search targets, audiences, ads, etc.)
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Ongoing keyword research and review of search terms reports for continued inclusion in campaigns
-
Integrate with product feed partner to optimize shopping feed, maintain visibility, and schedule promos as needed
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Ongoing bid adjustments for devices, time of day, day of week, etc.
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Provide landing page conversion rate recommendations
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A/B test ad copy as needed
The X Way Services include
Our X System for SEM includes expertise at the trusted advisor level and we're always willing to give you the timely support that's promised:
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Dedicated team member support and cross functional expertise
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Campaign strategy and budget planning, including ad groups, ads, and keywords
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Campaign, audience, and ad creation
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Product catalog management and optimization
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Ongoing/Weekly campaign management & optimization
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Regular performance monitoring, measurement, reporting and creative recommendations
Ready to bring your business
to the next level?
If you are tired of lackluster results from your current digital marketing efforts, then let X Agency show you how to deliver measurable results that exceed expectations