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Who We Are

The X Team Brings Trusted Advisor Expertise to Digital Marketing

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OUR VALUES ARE STRAIGHT FORWARD 

ACT WITH INTEGRITY. STAY CURIOUS. BE REMARKABLE.

WHY THE X TEAM?

Redefine What’s Possible, Reimagine What’s Achievable, and Deliver What Matters

Our X Team masters your Ideal Customer Profile (ICP) and deploys advanced AI to turn marketing potential into growth, growth into revenue, and revenue into transformation across all digital channels. We provide trusted advisor expertise to help companies profitably acquire and retain high-value customers while balancing ROAS with growth, CPL/CPA with efficiency, and CAC with scalability.

X Agency is an integrated digital marketing agency with offices in Boston and Nashville. We are growth engineers who craft custom digital marketing roadmaps to increase profitability exponentially. Your success is our success, and we pride ourselves on the unparalleled service provided to all of our partners and clients.  Remarkable results are the only results that are acceptable to us.

Our decisions are data-driven, and you won’t find us asking to spend precious budget just to spend. We are channel agnostic and recommend programs based on each of our client’s vision to watch for and create efficiencies that make the most profit for our clients.

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20+ Years of Experience

Meet The X Leadership Team

Darwin-Liu

Darwin Liu

Founder & Chief Executive Officer

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Rachel-Anderson

Rachel Anderson

Chief Growth & Strategy Officer

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Ben-Hart

Ben Hardt

Vice President of Business Intelligence & Innovation

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Grace Robinson

Senior Director of Content Strategy

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DRIVE TRANSFORMATIONAL REVENUE GROWTH

THE X WAY STORY

X Agency was founded by Darwin Liu in 2017 after he spent over a decade cracking the digital marketing code. Darwin developed the X Way when he saw a clear need in the ever-evolving digital marketing landscape to zig when others zagged in order to truly focus on clients' bottom line and overall business objectives.  

At the heart of the X Way is an understanding that building a team with deep digital marketing expertise combined with a highly personalized understanding and communication with clients is the key to developing a trusted advisor relationship and ensure the delivery of exceptional results across all KPIs.

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MINORITY OWNED

Promoting Economic Diversity and Social Equality

As a proud member of GNEMSDC, X Agency is uniquely positioned to serve as both a tier 1 and tier 2 supplier for many of our larger clients. We offer a combination of extensive digital marketing  capabilities and minority-owned business status, allowing us to meet the complex needs of our client-partners.

Our affiliation with GNEMSDC, which is part of the National Minority Supplier Development Council network, enables us to contribute to the economic growth of the region while fostering diversity and inclusion in the supply chain.

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Ready to bring your business to the next level?

X Agency is a forward-thinking growth marketing agency driven by relentless innovators that leverage cutting-edge technology and top-tier expertise to deliver exceptional results

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