Client Spotlight | Adventures on the Gorge

Disconnecting from the stress of our day-to-day lives and spending quality time outdoors is a true luxury. X Agency client, Adventures on the Gorge (AOTG) embodies outdoor adventuring and lives true to their mission: “Leading the World Outdoors.”

Their highly anticipated Gauley Season* starts in mid-September and we’re excited to be a part of encouraging more and more people to “get out there!”


What Is Adventures On The Gorge?

About 40 years ago, four white water rafting outfitters were founded in the New River Gorge, WV to compete in the rafting industry. 13 years ago, these companies came together to form Adventures On The Gorge which has emerged as one of the premier outdoor outfitters and adventure resorts in the country.

Situated on the rim of the 63rd National Park and Preserve, Adventures On The Gorge is uniquely positioned for a variety of activities. While they’re famous for their whitewater rafting, they offer every type of outdoor adventure from ziplining, to rock climbing, to shooting sports. The location combined with world-class activities and high-end lodging makes Adventures On The Gorge a premier adventure destination.

*Gauley Season runs September-October and is the most anticipated six weeks of the year. Rafters from all over the world come to experience the “Beast of the East.” The Upper Gauley River is the epitome of whitewater excitement. The section drops over 335 feet in less than 13 miles, resulting in high-volume and technical whitewater from start to finish. It is consistently rated one of the top five rivers to raft in the world and one of the top three in the United States.

The X Impact

Adventures on the Gorge’s Marketing Manager, Lawrence Fine, said, “When the pandemic first shut everything down, AOTG cut all of their traditional marketing efforts, and focused on their digital marketing partnership with X Agency. When we knew we could reopen, this allowed us to have an exceptional year by being nimble in making adjustments to our target markets and how we marketed in general. I can’t imagine where we would be without digital marketing and X Agency.”  

Adventures on the Gorge is exceeding their goals and are expected to have one of their best years in revenue to date. The X Agency team has helped AOTG reach these goals using a variety of strategies including building up remarketing audiences, opening up their presence for remarketing during peak on season moments, leveraging geolocation to focus on people within a closer driving radius, and focussing on a lot more nurturing and marketing before the start of the season.

Why X Agency Loves AOTG

We love working with Adventures on the Gorge because they are constantly pushing boundaries in their own space. They’re open to new ideas and are competitive by nature, allowing us to run tests and discover the best solutions in order to reach their target audience and increase revenue. Also, who doesn’t love talking about camping, white water rafting, and outdoor fun? Working with them is an absolute blast.

Where To Find AOTG

Plan a visit to Adventures on the Gorge and Experience the magic of West Virginia for yourself. Check them out on Instagram @onthegorge and at Know you want to book a trip? Speak with an adventure specialist at (855) 802-1504.


Life is too short not to get out and enjoy it! AOTG offers exciting adventures, thrills, and entertainment that is sure to please people of all ages and interests. With a little help from X Agency, AOTG continues to be a growing & thriving must-see adventure destination.

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Client Spotlight | Adventures on the Gorge
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