Client Spotlight | The Met

A global icon situated on New York City’s “Museum Mile,” The Met is famous not only for the incredible art collections it houses but for pop culture tentpoles like the “steps” in Gossip Girl (the OG and the reboot) and the fashion event of the year, The Met Gala. So beloved is The Met Museum that it is one of a few spots in NYC that blurs the line between local and tourist.

Within the museum is The Met Store that boasts a robust eCommerce shop with a carefully curated collection of artistic pieces that bring more beauty into the world. Customer favorites include scarves, jewelry, and home decor.


What Is The Met?

According to their website, “The Metropolitan Museum of Art presents over 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City—The Met Fifth Avenue and The Met Cloisters. Millions of people also take part in The Met experience online.

Since its founding in 1870, The Met has always aspired to be more than a treasury of rare and beautiful objects. Every day, art comes alive in the Museum’s galleries and through its exhibitions and events, revealing new ideas and unexpected connections across time and across cultures.”

Mission Statement

The Met was founded on April 13, 1870, “to be located in the City of New York, for the purpose of establishing and maintaining in said city a Museum and library of art, of encouraging and developing the study of the fine arts, and the application of arts to manufacture and practical life, of advancing the general knowledge of kindred subjects, and, to that end, of furnishing popular instruction.” [1]

This statement of purpose has guided the Museum for over 140 years.

On January 13, 2015, the Trustees of The Metropolitan Museum of Art reaffirmed this statement of purpose and supplemented it with the following statement of mission:

The Metropolitan Museum of Art collects, studies, conserves, and presents significant works of art across all times and cultures in order to connect people to creativity, knowledge, and ideas.

The X Impact

X Agency works with The Met Store in several channels: paid social, paid search, content, SEO, and strategy. Understanding that The Met Store caters to a specialized market with increased competition, the X A team aids in making data-driven decisions to optimize at the highest level of detail. The Met Store has thoughtfully expanded their product catalog and has a beautiful gift selection for your loved ones this holiday.

Why X Agency Loves The Met

Team X loves working with The Met Store because of the level of collaboration that’s been built. 

The Met’s goal is to connect all humans with art and creativity. This plus their mission statement above is easy for team X to get behind, and we’re grateful to have them as a client.

Where To Find The Met

If you don’t live in the Big Apple, The Met makes it easy to experience their museum and store from anywhere. You can also follow them on Instagram @metmuseum and @themetstore.


The Met is an important and incredible organization with an equally incredible and passionate team. With X Agency’s partnership, they’re able to share their unique shop and gifting opportunities far beyond the island of Manhattan.

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Client Spotlight | The Met
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