X Agency Team Spotlight : Lyara Lobo

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X Agency is a team of digital marketing masterminds determined to make a lasting impact on our partners and clients’ businesses, leaving the digital marketing space better than we found it. Lyara Lobo, one of our OG Digital Account Managers, is constantly pushing others to think creatively and outside the box. She has a desire to learn and is an incredible team member constantly sharing her wealth of knowledge.

About Lyara

Lyara Lobo is a Paid Search SEM Specialist & Account Manager. Lobo graduated from Johnson & Wales University with a degree in Advertising & Marketing Communications.  Lyara has cultivated her experience working with several eCommerce-based accounts and goes above and beyond to share her extensive knowledge outside of SEM, sparking consumer-based strategy & out-of-the-box ideas to several clients. She is bullish on the power of combining digital strategy and creative advertisement, showcasing clients’ successes over the years. Her passion for growth is evident in her work ethic & client results.  Lyara enjoys the constantly evolving innovation within the digital marketing world.

What do you like most about working at X Agency

I enjoy the collaboration when working on an account as a team. Everyone has so much knowledge to share and learn from one another – it makes it really fun to grow and expand in this industry and as an agency overall.

If you could have lunch with three people dead or alive who would they be?

1. My uncle Tio Cesar: (passed away in 2018) He basically raised me when my parents first came to the US, so I would love to have a nice lunch with him to reminisce, laugh, eat (which he loved to do – as I do still 😂) and just bask in each other’s presence.

2. Rihanna: My idol, favorite artist and quite frankly the coolest, most badass woman walking this earth. She’s a talented, bad a$ b**** who honestly does it all. She’s touched nearly every industry. I love that she uses her talents and capitalizes off of each and every one of them so effortlessly. I’d love a lunch date to pick her brain 🙂

3. Dave Chapelle: guy’s hysterical.

What are three brands you’re loving right now?

What about digital marketing excites you and why?

The constant evolution of new implementations and innovations. It’s cool to see the industry evolve and to work with new strategies and tactics when these new initiatives get introduced to the digital marketing world.

What’s the best piece of advice you have ever been given?

You’re the author of your own story, you create your own life.

You have one hour free, how would you spend it?

Doing something creative! Painting, drawing, interior decorating, or playing with resin, or something new! I’m not picky hehe.

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