Three Signs Now Is The Time To Launch Your Brand Ambassador Program
You’ve spent time and money building a solid, scalable brand. Sales are steady and your marketing campaigns are on point. But something’s missing — your tribe. Your community that loves, lives and breathes your badass brand. It’s time to unleash the power of this network. Enter, Brand Ambassadors.
Launching a Brand Ambassador program is a simple, cost effective way to boost awareness and reach customers outside of traditional marketing channels.
Gina Bianchini, CEO & co-founder of Mighty Networks, says “the more people who are talking about and using your brand or products, the more valuable [your brand] gets.”
Brand Ambassadors organically increase your value and give you front row seats to a deeper understanding of how your people connect with and experience your brand.
Ok, sold? So, now the question is, “when do I start?”
1. Your 5 star reviewers and repeat shoppers are growing like weeds.
2. Bathroom selfies and unboxing videos are popping up everywhere on social media.
3. You’ve got new products launching and you want quick, real time feedback.
Here are three signs it’s time to launch a Brand Ambassador program:
- Your 5 star reviewers and repeat shoppers are growing like weeds.
It’s time to engage directly with these customers and show your gratitude. Personally invite people who already love your brand to share that love with their friends, relatives and communities.
Afterall, when someone you trust says, “you’ve gotta try this” you’re more likely to buy the recommended product, right? Apply that mindset to your consumers, and you will see business growth. - Bathroom selfies and unboxing videos are popping up everywhere on social media.
Tap into and leverage all of the organic posting on social media. Liking and commenting is one thing, but going the next step is the way to turn engagement into revenue.
Slide into those DM’s and ask for permission to repost, while also mining for brand ambassadors by asking if they’d be down to continue posting in partnership with your brand.
Give ideas like offering sneak peeks to new products or taking over your company’s stories for a day to show how they experience your brand in their daily life. - You’ve got new products launching and you want quick, real time feedback.
Launching products without feedback is risky. Brand Ambassadors mitigate this risk. They’re your army of users who know your brand inside and out.
Picking up the phone and having a quick conversation with any number of them will shorten your feedback loop and allow for faster, smoother, smarter launches.
Then, once you are taking your product to market, brand ambassadors are a natural promotion channel in your rollout campaign.
Brands we love that have stellar Brand Ambassador programs are Marriott, For Your Party, PuraVida and NOBULL.
Donald Miller, founder of StoryBrand, says to “make your customer the hero.” By launching a Brand Ambassador program, you do just that.
BRAND AMBASSADOR WITH X AGENCY
Our objective in crafting your brand ambassador program is to increase profits through growth of qualified traffic, brand awareness and cultivating long-term customer relationships. X Agency’s full service brand ambassador account management includes competitive strategy, cutting edge technology integrations, ambassador mining and recruitment, communication management, program optimization, reporting and more. To learn more about launching your Brand Ambassador program with X Agency, book time with us here.