X Agency Team Spotlight | Rachel Anderson

X Agency is a team of digital marketing masterminds determined to make a lasting impact on our clients’ businesses and our partners, leaving the digital marketing space better than we found it.

Rachel Anderson, our COO, uses her depth of digital marketing knowledge, after spending over a decade on the brand side, to yield remarkable results for our clients while pushing and growing Team X. 

About Rachel

Rachel Anderson is the COO of X Agency. Since joining X Agency, Anderson has grown the company exponentially by establishing a team in Nashville, increasing the client base, and growing the company’s channel/service offerings. Prior to X Agency, Anderson spent nearly 15 years working her way from Creative Director to VP of eCommerce at ForYourParty.com. She helped grow the online startup 10x through innovative improvements to UX Design, Creative and Customer Service Processes, leveraging marketing channels and ongoing technical updates.​

What Do You Like Most About Working At X Agency?

I love working with smart people on intense problem solving and helping our awesome clients grow their businesses.

What brand are you loving right now?

AlltrueA quarterly box of beautiful and sustainable gifts.

What about digital marketing excites you?

Return on investment, explosive growth, and all the opportunities to learn throughout the process.

If you could have lunch with three people dead or alive who would they be?

Jesus, Mother Teresa, and my Nana – the lives of these people inspire me and have helped shape the way I think about life and helping others.

What's the best advice you've ever received?

Never eat alone.

Always do the right thing for the right reasons, not for personal gain.

Have integrity, stay humble and curious.

What are you reading/watching/listening to?

Finally, you have one hour free, how would you spend it?

Playing outside with my three wild and precious babes and handsome husband.

More from our blog


A campaign producing revenue doesn’t mean it is producing the best that your budget can provide. At X Agency, there are no tricks, gimmicks or fluff data—the only metrics we focus on are ROI and revenue. Our decisions are data driven and our reports are transparent. This means that we optimize your digital marketing campaigns with highly skilled attention to produce the most amount of revenue for the least amount of spend.

X Agency Team Spotlight | Rachel Anderson
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