X Agency Team Spotlight | Samantha Breske

X Agency is a team of digital marketing masterminds determined to make a lasting impact on our clients’ businesses and our partners, leaving the digital marketing space better than we found it.

Samantha Breske, X Agency’s Director of Client Strategy, is continually thinking outside the box to create effective, hard-hitting strategies for a wide assortment of XA clients.

About Samantha

Samantha is X Agency’s Director of Client Strategy and has 10+ years of experience in full-funnel digital marketing + international growth strategy for businesses ranging from startups, nonprofits, SMBs + Fortune 500 companies. Samantha holds a Master’s degree from Carnegie Mellon University and currently serves as Board Chair of the Nashville Symphony Associate Board of Directors. Spending her early career working with nonprofits, one of Samantha’s favorite clients is American Lung Association.

“Getting to partner with a mission-driven organization to help drive donation revenue has been one of the most meaningful accounts I’ve worked on at XA. There’s actually quite a few similarities between e-commerce strategy and direct donation advertising, and it’s been very rewarding to see such great growth within their paid marketing program as a result of our partnership.”

What Do You Like Most About Working At X Agency?

Getting to work within so many verticals — no two days are the same!

What brands are you loving right now?

What about digital marketing excites you?

Everything is always changing! Digital requires you to pivot quickly, think on your feet, and continuously test, which is an environment I love working in.

If you could have lunch with three people dead or alive who would they be?

RBG – She was such a powerful advocate in for women, and would love to talk about her remarkable career with her.

My dad – He passed away when I was in high school, and I miss him every day.

Antonius Stradivarius (maker of the top violins in the world) or Rachmaninoff (composer) – as a violinist for over 25 years, I’d love to spend time hearing about the history of such iconic parts of classical music history.

What are you reading/watching/listening to?

I just finished the WeWork documentary, and am always on the lookout for new music for my workout playlist.

Finally, you have one hour free, how would you spend it?

Going for a run with my pup, Sloan!

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A campaign producing revenue doesn’t mean it is producing the best that your budget can provide. At X Agency, there are no tricks, gimmicks or fluff data—the only metrics we focus on are ROI and revenue. Our decisions are data driven and our reports are transparent. This means that we optimize your digital marketing campaigns with highly skilled attention to produce the most amount of revenue for the least amount of spend.

X Agency Team Spotlight | Samantha Breske
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