eXpert Insights

eXpert Insights: X Agency Makes the Inc. 5000 List For 2022

Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 NEW YORK, August 12, 2022 – Inc. magazine revealed that X Agency is No. 1828 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies […]

eXpert Insights: Advice for Productive Virtual Meetings

Running productive, effective, and well-organized virtual meetings is the expectation in today’s world. And yet, there are still many teams that can’t seem to get it right and are not comfortable with virtual meetings despite the flexibility that they provide. Luckily, there are five key steps to take to ensure virtual meetings are successful. Top […]

eXpert Insights: The Biggest Problem in Marketing is the Singular Focus On Creatives – Part 2

Put lipstick on a pig…and you still have a pig. Throw a fresh coat of paint on a dilapidated house…and it’s still a dilapidated house. What about fresh creatives on a Google Ads account with a subpar setup? Yep, you guessed it. You’ll still have a subpar account and in turn, subpar ROAS (Return On […]

eXpert Insights: Top Three Platforms for eCommerce

Shopify, Magento, BigCommerce, OH MY! How to pick the Best eCommerce Platform Based On Your Situation There are a variety of golf clubs for a variety of situations. Using a Driver when you should have been using a Putter? An overshot and loss of bragging rights…  eCommerce is no different. What your business sells and […]

Holiday 2021: Recommendations For Remarkable Results

Last year we made the bold claim that “Black Friday was over.” 2020 absolutely changed consumer habits forever, and we’re eating our words with our turkey in 2021 because Black Friday is here to stay. Like so many things in 2021, Black Friday and Holiday 2021 are moving targets. We’ve got seven ways to prepare […]

eXpert Insights: The Biggest Problem in Marketing is the Singular Focus On Creatives – Part 1

50% of small businesses fail within 5 years.   It’s 2018, X Agency is 1 year in and every new client brought us closer to not being just another statistic. And every client lost? We step closer to the edge of relative obscurity.  I’m in the midst of a client pitch and ask, “What are your […]

eXpert Insights: Emojis In Digital Marketing

Emojis: a thing we never thought we needed and now we can’t live without ‘em. Well, that’s a little dramatic but you catch our drift. Emojis are EVERYWHERE: texting, email, candy, giant stuffed pillows, movies, and now a dedicated World Emoji Day! The reality is that emojis have transformed the way we communicate. Every day […]

eXpert Insights | iOS 14 & Facebook: 2 Solutions You Must Consider Today

War. Doomsday. Apple vs. Facebook. The bout between the two tech giants has been going on for years with no end in sight. If you’re reading this, you already know what iOS 14.5 is – the people’s champion, the “little guy’s” liberator – the advertising killer. We live In a time where privacy is a […]

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