Capture Increased Demand and Grow Account
The Challenge.
Lack of Account Optimizations and Organic ASIN Content
The paid account campaign structure was broken out by ASIN and used automatic targeting with very minimal optimization after launch. Campaigns were spending and generating revenue but at a non profitable ROAS. ASIN listings were missing crucial information that was affecting not only paid advertising but organic search results.
RESULTS
Campaign Breakout Testing and ASIN Updates
The Solution.
X Agency analized ASIN performance and determined what products were top revenue drivers. To determine which targeting method worked best for each ASIN three different Sponsored Products campaigns were created for each ASIN+variation using Automatic, Keyword, and Product targeting. We took a slow approach to launch 5-6 ASIN+variations every 2 weeks.
The first couple of months were a learning period where we tried to keep spend low while consistently analyzing the data to determine what targeting was working and where we needed to lean in or pull back. Alongside paid effort, we updated all ASINS with new titles and descriptions with top performing SEO keywords, included all crucial product specs/details, added A+ content, and created ASIN variations and bundle offers.
