Month: November 2021

eXpert Insights: The Biggest Problem in Marketing is the Singular Focus On Creatives – Part 2

Put lipstick on a pig…and you still have a pig. Throw a fresh coat of paint on a dilapidated house…and it’s still a dilapidated house. What about fresh creatives on a Google Ads account with a subpar setup? Yep, you guessed it. You’ll still have a subpar account and in turn, subpar ROAS (Return On […]

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