Year: 2021

eXpert Insights: The Biggest Problem in Marketing is the Singular Focus On Creatives – Part 2

Put lipstick on a pig…and you still have a pig. Throw a fresh coat of paint on a dilapidated house…and it’s still a dilapidated house. What about fresh creatives on a Google Ads account with a subpar setup? Yep, you guessed it. You’ll still have a subpar account and in turn, subpar ROAS (Return On […]

X Agency Team Spotlight | Casie Horton

X Agency is a team of digital marketing masterminds determined to make a lasting impact on our clients’ businesses and our partners, leaving the digital marketing space better than we found it. Casie Horton, one of our Paid Social Account Managers, uses her competitive spirit and passion for digital marketing to continually yield remarkable results […]

eXpert Insights: Top Three Platforms for eCommerce

Shopify, Magento, BigCommerce, OH MY! How to pick the Best eCommerce Platform Based On Your Situation There are a variety of golf clubs for a variety of situations. Using a Driver when you should have been using a Putter? An overshot and loss of bragging rights…  eCommerce is no different. What your business sells and […]

Client Spotlight | Hex Home

 When it comes to home security, there are a TON of options out there to choose from. Most security systems require complicated setup, professional wiring, and hefty contracts that are more than headache-inducing. Enter X Agency client, Hex Home. Hex is a smart, do-it-yourself security system that takes the hassle out of home security. We […]

Client Spotlight | Adventures on the Gorge

Disconnecting from the stress of our day-to-day lives and spending quality time outdoors is a true luxury. X Agency client, Adventures on the Gorge (AOTG) embodies outdoor adventuring and lives true to their mission: “Leading the World Outdoors.” Their highly anticipated Gauley Season* starts in mid-September and we’re excited to be a part of encouraging […]

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